What is Affiliate Marketing and How to Make Money Online with It?

The idea of making extra money or even a full-time passive income from home has caught many eyes, thanks to affiliate marketing. It’s likely a term you’ve seen often while browsing the web. But what is it exactly? And how can someone dive into this online world, especially in the lively online market of the Philippines?

In our blog we’ll uncover the basics of affiliate marketing. We’ll dig into what it is, the potential earnings, and highlight the top affiliate programs and networks in the Philippines. Whether you’re a blogger, a Tiktoker, a YouTuber, or someone who loves online selling, there’s something here for you. 

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What is Affiliate Marketing?

Affiliate marketing is a cool way to make a passive income online. It’s about advertising products or services for others and getting a commission for every sale or lead through your referral. Here’s the drill.. As an affiliate marketer, you sign-up for an affiliate program in your niche. You then show off these products or services on your blog, YouTube channel, or wherever your crowd hangs out. When someone buys through your unique affiliate links, boom, you get a commission!

Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.

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Now, why is affiliate marketing a sweet deal? First, you don’t need your own product. You just hype up the stuff from other companies. Plus, it’s a flexible gig. Work from anywhere, anytime. It’s a great choice for those looking to earn extra on the side.

With a big online community and platforms like Lazada and Shopee having affiliate programs, the chance to earn well and enjoy the online business perks is real. So, if you’re a blogger, a TikTok star, or someone who loves sharing cool stuff online, affiliate marketing could be your way to earn more while doing what you enjoy!

How Much Money Can Affiliate Marketers Make?

The money you can make in affiliate marketing can be pretty appealing. Some affiliate marketers earn 20-100k pesos a month, while others make a few hundred thousands pesos or even more per month. Basically, what you earn is closely tied to your efforts, your strategies, and the value you bring to your audience.

When it comes to earnings, the ‘how much’ can vary a lot. For beginners, it might start off small, but with steady effort, learning, and tweaking, the earnings can grow over time. The cool part? There are loads of affiliate programs and products out there, so you can find the right fit for your audience and your style of content.

So, how much can you earn? Well, that’s up to you!

How Does Affiliate Marketing Work?

Affiliate marketing is a straightforward yet impactful way to earn online, and here’s how it generally unfolds:

1. Sharing Affiliate Links

As an affiliate marketer, you’ll share special links (affiliate links) to a merchant’s website on your blog or social platform. You educate your audience about products or services and encourage them to click on these links to visit the merchant’s site and make a purchase.

2. Tracking and Attribution

When someone clicks on your affiliate link and visits the merchant’s site, a piece of tracking information (often a cookie) is stored in their browser. This tells the merchant that this visitor came from your link.

3. Earning Commissions

If the visitor makes a purchase or completes a designated action, you earn a commission. The commission could be a percentage of the sale or a fixed amount.

For instance, if a visitor buys a jacket for $100 and the commission rate is 5%, you earn $5. Different affiliate programs have different terms; some might offer a fixed commission fee, while others may pay for other actions like sign-ups or registrations.

Commission Models

• Cost Per Sale (CPS). You earn a commission for every sale made through your affiliate link.
• Cost Per Action (CPA). You earn when someone takes a specific action through your link, like signing up for a service.
• Cost Per Lead (CPL). You earn when someone provides their contact info, generating a lead for the merchant.
• Cost Per Click (CPC). Though less common, some programs pay for every click your affiliate link generates, regardless of what action the visitor takes afterward.

Affiliate marketing is a win-win-win scenario for everyone: businesses pay only for actual sales, affiliate marketers earn by promoting products or services without the responsibilities of a retail business and consumers benefit by discovering useful products through your content.

As an online content creator, you can start affiliate marketing without any investment, making it an accessible path to generating income.

How to Get Started with Affiliate Marketing?

Starting might seem tough at first, but don’t worry! Here’s a step-by-step guide to get you going in the digital marketing world.

1. Research potential affiliate programs within your selected niche. Whether it’s fashion, tech, or health, platforms like Lazada, Shopee, and Amazon have many affiliate programs to check out.

2. Choose a content platform to promote your chosen products/services. Love writing? Try blogging. Prefer videos? YouTube or TikTok might be your thing. Pick a platform that fits your style and reaches your target audience.

3. Create engaging content that not only shows off the products you’re promoting but also helps your audience. Informative blog posts, engaging videos, or catchy TikTok clips can attract and keep your audience’s attention.

4. Earn commissions. Once you have a small audience, apply to affiliate programs or networks and start earning money. Make sure the products and services match your content and what your audience likes.

Growing an online community around you is a great start. With some dedication, creativity, and a good understanding of what your audience wants, you’re on your way to building a successful affiliate marketing venture. And remember, always keep learning. Stay updated with the latest trends, tweak your strategies, and watch your business grow!

Affiliate Programs vs. Affiliate Networks

Diving into affiliate marketing, you’ll bump into two options – Affiliate Programs and Affiliate Networks. Knowing the difference is key to moving smoothly through the affiliate marketing world.

Affiliate Programs

Affiliate programs are run by companies promoting their own products or services. When you join, you deal directly with that company. Here’s a simple breakdown:

• Higher commissions. Usually, they offer higher commissions since no middleman is involved.
• Minimal payout limit. With just one company’s products to promote, it might take longer to hit the minimum payout limit.
• Focused promotion. You promote only that company’s products, which can be limiting if you want more variety.

Affiliate Networks

Affiliate networks connect you with multiple companies offering affiliate programs. They offer a central platform for various affiliate programs. Here’s a simple breakdown:

• Lower commissions. Commissions might be lower as the network takes a cut.
• Diverse offerings. You can promote products from many companies, giving you more options.
• One-stop-shop. Affiliate networks offer a single place to manage and track all your promotions, which is handy.

For beginners, networks could be a better choice for a variety of offers. It opens up more promotional options, helping you figure out what works best for you and your audience.

Your pick between affiliate programs and networks depends on your strategy, how closely you want to work with merchants, and the range of products or services you want to promote.

Top Affiliate Programs in the Philippines

Here’s a quick look at some top affiliate programs in the Philippines.

• Lazada. A big online shopping platform in the Philippines. With Lazada’s affiliate program, you can earn by promoting a wide range of products from electronics to fashion.
• Shopee. Another e-commerce giant, Shopee’s affiliate program lets you promote tons of products and earn commissions on sales through your unique affiliate links.
• Foodpanda. Love promoting tasty dishes? Foodpanda’s affiliate program lets you earn by promoting their food delivery service.
• Zalora. If you’re into fashion, Zalora’s affiliate program is your chance to earn commissions by promoting stylish clothes and accessories.
• Amazon Associates. Not based in the Philippines but still relevant. Promote a huge range of products and earn commissions on sales through your affiliate links.

Whether you’re tech-savvy, a fashion lover, or a food enthusiast, there’s an affiliate program for you!

Top Affiliate Networks in the Philippines

Looking beyond individual programs, here are some top affiliate networks in the Philippines.

• Involve Asia. This network bridges advertisers and publishers, letting affiliate marketers access various campaigns for different niches in South East Asian countries.
• CJ Affiliate. Known for its wide network, CJ Affiliate (or Commission Junction) lets affiliates connect with top brands and promote a variety of products and services.
• Awin. Awin (formerly Affiliate Window) offers a big selection of affiliate programs, giving chances to promote products and services across different sectors.
• Clickbank. Not based in the Philippines but still a big name in affiliate marketing. It offers lots of products and services for promotion, catering to many interests.

These networks are hubs connecting affiliate marketers with many affiliate programs. With the online marketplace growing in the Philippines, exploring these networks could open up great opportunities, helping you find the right fit for your online business.

Start Your Journey Today!

The digital scene in the Philippines is growing, and so are the opportunities in affiliate marketing. It’s a space where your hard work and creativity can turn into passive income earnings. Whether you want to earn on the side or go full-time as an affiliate marketer, the path is clear.

Start this rewarding journey today. Check out different affiliate programs and networks, make engaging content, and step into the affiliate marketing world today.

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