₱25,000–60,000/month
Filta 2024: digital marketing specialist, graduate–senior gross salary. Historical benchmark.
Income source ↗︎What you need to be good at
Audience research, copy, campaign planning, analytics and budget awareness.
Before accepting work
Agree who pays the advertising budget. Ad spend is not your service income.
Where and how to learn
Start with an audience and a measurable business objective. Draft a campaign and explain how each channel contributes to it. Practise interpreting results without treating clicks or impressions as revenue.
Your first portfolio project
Pick one business objective, design a campaign and define how you would measure the outcome without inventing results.